Matayba Ecovila is a unique space, capable of uniting nature with the rich biodiversity of the Atlantic Forest, which only the APA of Serra da Esperança, located in the interior of the state of Paraná, united with the Araucaria Forest can offer, combined with a rural activity developed by its owners in a sustainable way and certified as organic and spaces that allow events, visits and research to be held. All this in an integrated way that allows the creation of an environment conducive to therapeutic activities, protection and care for health and the environment.

The objective of this project was to develop the brand's redesign, in order to position its presence in the world as an innovative space and promote the regenerative tourism market.

To achieve this, the pillars listed as directions were minimalism, welcoming, informative, integrity and respect for nature .